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Premier Inn x Project Art Works - Sam Smith_Artist

Artist Sam Smith

Hotel becomes a gallery space for local artists

Premier Inn today announces its support for arts charity, Project Art Works, which will result in eight pieces of previously unseen artwork being displayed on the walls of a number of Premier Inn hotels.

Eight adults between the ages of 23 and 55, all of whom have complex needs, have created the artwork during sessions in the Project Art Works studio, an environment that provides artists with the support they need to create art on their own terms.

Project Art Works facilitates the creation of art through a range of media including painting, drawing, printmaking, collage, sculpture, animation and photography. The charity’s mission is to change lives through art by exploring each artist’s potential, revealing and sharing their creative abilities through a wide range of projects, partnerships and exhibitions.

Premier Inn, which welcomes thousands of guests every day, has chosen to give Project Art Works a highly visible platform to celebrate the charity’s valuable work right inside its hotels and on its website. The initiative is part of the hotel chain’s ‘Force for Good’ programme, which delivers a wide range of positive community, environmental and employment activities.

As well as building awareness among guests, Premier Inn will be running workshops for its team members to learn about the work that Project Art Works does in the community.

Prior to the eight paintings going on display in Premier Inn hotels and offices for 12 months, they will be showcased at an event in London on 4 July. Beatrice Vears, head of brand marketing at Premier Inn, said:“Premier Inn is very proud to be supporting a charity that has such a positive impact on the lives of many people. Using our hotel walls to celebrate and share Project Art Works’ stories is something we are delighted to do. The paintings bring a really vibrant and stimulating new element to our hotel lobbies and I hope that our guests will be inspired by them, just as we are.”

Kate Adams MBE, director at Project Art Works, said: “The process of working with Premier Inn has been hugely impressive. They have taken such care in choosing the final selection of paintings with us and in their valuing of the artists and makers who created them.This is a significant partnership and collaboration for Project Art Works and has exceeded our expectation in terms of its depth and potential impact.

“The chosen artists, makers and their families are delighted that the artworks will be seen by so many people. It is such a positive initiative that is celebratory and supportive of their lives and work.”

For more information visit: Premier Inn: Local art stories.

Premier Inn x Project Art Works - Beatrice Vears, Kate Adams & David Tugwell

Premier Inn x Project Art Works – Beatrice Vears, Kate Adams & David Tugwell

About Project Art Works

Based in Hastings, Project Art Works is the UK’s leading artist led organisation working with people who have complex needs. Project Art Works is an Arts Council England National Portfolio Organisation and delivers intensive programmes in house through PROPEL and works with arts organisations across the country through Explorers.

Started in 1997, Project Art Works has collaborated with thousands of people who have complex needs and continues to offer support and friendship to them and their families. Project Art Works and has over 20 years’ experience of initiating and delivering responsive, collaborative projects with artists, galleries, psychologists, neurodiverse children and adults and their families and carers. It was founded by visual artist, Kate Adams, whose experience as the mother of a man with complex needs is central to the organisation’s responsive and informed approach.

Adams’ approach to the navigation of social care and advocacy is that knowledge is power and informed diplomacy the most effective means of achieving quality of life for people with complex needs and their families. In 2012, she was awarded an MBE for services to art and disability.

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Posted 13:59 Wednesday, Aug 1, 2018 In: Arts News

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