Hastings & St. Leonards on-line community newspaper
Photo by Malcolm Tam -

Photo by Malcolm Tam

Wanted: out-of-this-world fashion designers

Style correspondent Bevali Francis reports on an exciting fashion opportunity: Front Row Fashion show is inviting all local fashion designers to apply for a chance to showcase their designs at the iconic De La Warr Pavilion on 21 and 22 November 2015.

This glamorous fashion, performance and art showcase will run for two days this year. On the Saturday there will be the stunning catwalk show featuring local designers and on Sunday a chance to buy locally produced fashion at the first ever Front Row Fashion Fair.

I talked to Maika Crampton ,founder of Front Row, about this year’s show and why for the first time designers will have to apply to take part.

Maika animatedly told me: “I am very excited about the theme for the show this year which will be Out of This World, and designers can interpret this in any way they wish. Designers may draw inspiration from the universe, planets and space as well as lost or invisible worlds, the mind or just sheer other-worldly glamour.

“As well as the theme, designers need to keep in mind the ethos of Front Row, which promotes ‘Compassion Fashion,’ so all the collections must be made from recycled, re-worked and customised pre-loved or vintage garments or fabrics.

“Anyone is welcome to submit an application to showcase their work but this year only a dozen lucky designers will be chosen to show their creations. You need not be a professional designer either. If you are a student, have just left college or fancy a career in fashion and think you have what it takes, then apply. It will cost you £100 to put on a catwalk show, but this will give your work exposure to the press, buyers and the public. You will also receive help with choreography and be able to use models from a pool of models if you need them.

“The reason designers need to fill in an application is because this event is very popular and we want to make sure there is a diversity of designers. I want the designers to focus their ideas and really think about what they want to convey on the catwalk and the application will help them do this. The evening is also such a great way to show work and by finding out in which direction the designers see their future Front Row will tailor the event to support them.

“If this sounds a bit daunting but you would still like to take part, there is in addition the Charity Shop Challenge Awards, an inspiring opportunity for designers and amateurs alike to submit a garment fashioned from customized second-hand charity shop clothes with a budget of only £20. Entries are then judged by a panel of international fashion luminaries with an awards ceremony on the night.

“Or perhaps you are a designer maker who would like to take part in Sunday’s Fashion Fair. If you make clothes or fashion accessories and would like to be involved, you can apply for a chance online.

“I love the fact this event encourages such an amazing energy and it always surprises me how many wonderfully creative people there are here. Each year the event gets better and better.”

If you are fashion designer living locally and would like a chance to experience putting together a collection for this event and help raise money for charity, you will need to apply online here. Applications close on 30 April.

Posted 10:04 Tuesday, Mar 24, 2015 In: HOT Style

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