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Detail : The Launch of Beat Box at Frobisher Primary School, Jaywick Date : June - 2016 Photography by : Doug Blanks

The Launch of Beat Box at Frobisher Primary School, Jaywick. June 2016. Photo Doug Blanks

Beat The Street boost for walking and cycling

East Sussex is to be transformed into a giant walking and cycling game this Summer! Tens of thousands of people are expected to take to the streets across East Sussex from June as the entire county is transformed into a giant walking and cycling game by the Beat the Street challenge.

Running from 7 June to 26 July, Beat the Street is a free, fun challenge which will turn East Sussex into a massive game where people are rewarded with points and prizes for exploring their local area on foot or by bicycle.

UnknownMore than 400 special sensors called ‘Beat Boxes’ will appear across the county. Players can pick up their own Beat the Street card and map at their local library or leisure centre and swipe as many Beat Boxes as possible to receive points and win prizes.

Teams across East Sussex will be competing against each other to see who can travel the furthest and win thousands of pounds’ worth of prizes. Players can create their own teams with their friends or colleagues or register to join an existing team or school to be in with a chance to win big prizes, which will be announced in the next few weeks.

Beat the Street will improve the health of thousands of people in East Sussex by encouraging them to walk, run and cycle more. The initiative is run by Intelligent Health.

Beat the Street is funded by NHS Hastings and Rother CCG and NHS Eastbourne, Hailsham and Seaford CCG and East Sussex County Council’s Public Health team and forms part of a comprehensive programme of activity to improve health through the East Sussex Better Together programme.

More than 300,000 people took part in Beat the Street in 2016 in towns and cities across the UK including London, Birmingham, Nottingham, Reading, Liverpool and Belfast. The initiative in East Sussex will be the largest Beat the Street challenge to take place yet – with hundreds of boxes across the whole county.

©Intelligent HealthLynda Bowyer Photography

©Intelligent HealthLynda Bowyer Photography

Cynthia Lyons, East Sussex Acting Director of Public Health said: “We are incredibly excited to be bringing Beat the Street to East Sussex and can’t wait to see how far everyone is able to walk, run, cycle and scoot during the seven-week challenge.

“Anyone is able to get involved in Beat the Street – it’s completely free to play and is a great opportunity to go outdoors, spend time with your friends and family and get moving. Watch out for Beat Boxes appearing on a street near you!”

Dr Martin Writer, chair, NHS Eastbourne, Hailsham and Seaford CCG said: “Beat the Street is an excellent initiative which provides the opportunity for people of all ages to improve their health by being more active.

For many people becoming more active could be the best medicine they can take!   Being more physically active makes people feel better, more energetic and improves mood . It can also help to lower the risk of serious illnesses like heart disease and type 2 diabetes.”

Dr David Warden, chair of NHS Hastings and Rother Clinical Commissioning Group said: “This innovative game will empower our local residents to take more control of their health and wellbeing by inspiring people to get involved in physical activity in communities. We are proud to be part of the largest Beat the Street initiative to be delivered in the country.”

Unknown-1Want to find out more about Beat the Street? Visit beatthestreet.me/eastsussex – or follow @BTSEastSussex on Twitter or ‘Beat the Street East Sussex’ on Facebook for more information on prizes and how to get involved.

Posted 16:51 Wednesday, May 17, 2017 In: Health Matters

2 Comments


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  1. bryan

    Well what a sad person u are…. If u can’t be bothered to even to even take them just keep yr sofa lounging comments to yrself… Good luck to everybody taking part enjoy the freedom x

    Comment by bryan — Tuesday, Jun 6, 2017 @ 20:33

  2. BrianAC

    I have just found one of these boxes on a lamppost in our street, what a great idea. I walk far and wide on these streets on a daily basis. What a great pity individuals cannot just register on-line to take part then it could be 3,000,000 instead of just 300,000. I have no interest whatsoever in trying to find a library and even less in trying to find out what a leisure center is.
    Maybe instead I should be a grumpy old man and complain about them littering my street.

    Comment by BrianAC — Friday, Jun 2, 2017 @ 16:32

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